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Lotus Ads

Posted by lotusads on May 29, 2013 at 11:15 PM
Did you know?
  • Signage is the least expensive but most effective form of advertising.
  • Signage can be responsible for half of your customers - that’s right, 50 percent!
  • Signage is so important that without it you may not get a loan for your business.
  • Signage is an investment that will pay a return many times over.
  • A well-designed, well-placed sign can generate huge profits, especially when part of an overall marketing strategy.
  • Signage is the least expensive but most effective form of advertising.
  • Signage can be responsible for half of your customers.
  • Signage can no longer be an afterthought. Businesses can no longer afford to just "hang up a shingle" or throw up some plywood with painted letters. In order to compete in today's competitive marketplace, you must think of your sign as a sophisticated, powerful marketing tool. It should work for you 24 hours a day, 7 days a week, 365 days a year; creating the first impression of your business, telling people who you are, where you are and what you offer.
You might be thinking...
◦What are the elements of good signage?
◦What kind of sign do I need?
◦What do I need to know before buying a sign?
◦Where do I get a sign?
◦Where can I find a sign company?
◦How can I reap the benefits of good signage?
science of sign
Want a cleaner, brighter, more readable graphic image for your campaign? 
White Letters on a Dark or Contrasting Background are Better, Especially at Night. 
Rendering your name in reverse—white against a contrasting bright or dark colored background—makes your name look larger and improves visibility, especially at night. In fact, according to a study by the Outdoor Advertising Institute, reverse messages are up to 40% more visible. That is the reason that Departments of Transportation use white type against dark green backgrounds on their highway signs. 
Study roadside signs and billboards on your next trip across town. At night, reverse white letters are much more readable. During daylight hours, white sign backgrounds blend in with the neutral sky (the closer the angle to the horizon, the lighter and whiter the sky). This actually constricts the apparent size of the sign to the size of the lettering. 
Putting a border around a white sign background tends to restrict the size even more. Borders are a bad idea anyway because they clutter up graphics with an unnecessary design element. 
Perhaps owing to traditional concepts of heaven or the sterile white environment of hospitals, white letters have the added advantage of conveying a sense of purity and honesty.
Primary colours and shades of victory
What's your favorite color? Whatever it is , it should never be the primary criteria for selecting your campaign graphics. Mass merchandisers pay psychologists and graphics gurus millions to find the color for their product or packaging that will elicit specific emotional responses from shoppers.
Here, from my perspective as a career advertising professional, is a brief overview of the psychological and physiological effects of the basic colors in the spectrum: 
Green and Blue are the most prevalent colors in the environment, so they tend to have a comforting and calming effect on people.
Green, of course, is the color of nature and is therefore the preferred color of products, companies and candidates who want to be perceived as environmentally friendly. 
Purple, which is also calming, is an interesting color. It reminds people of royalty, bravery, chivalry and honor. The military Purple Heart is a time-honored tradition that traces its roots to Medieval times. The problem is that some shades may be too garish or foppish and, with so many variations in hue, it is difficult to match in different graphic applications. 
Yellow and Yellow Orange are the colors of danger and caution. Thats why highway caution signs are rendered in black-on-yellow. Also, research has proven that the black-on-yellow combination is the most visible for all people (including those who are color-blind) in all kinds of lighting and atmospheric conditions. Dont be too tempted to use that combination, however. The color yellow has a bad reputation, and connotes bananas, lemons, chickens, cowardice, jaundice and worse. For those reasons we generally don’t use yellow in campaign graphics unless it’s rendered and read as “gold” or used as a an accent or secondary color. 
Red and Red Orange elicit excitement, tension and nervous energy, both good and bad. Food product manufacturers use a lot of red in packaging because it makes people tense and hungry. 
Black and Brown are generally considered melancholy and foreboding. Black, however, is an essential color when you are printing a brochure or flyer. The familiar black type on a white page is easier to read.
Try to find out what color combinations your opponents are using, and avoid them like the plague 8).

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